Coming up with creative ideas is easy, selling them to strangers is the tough part. Often, entrepreneurs, sales executives, and marketing managers go to great lengths to show how their new business plans or creative concepts are practical and highly operational, only to be rejected by corporate decision-makers who don’t seem to understand the real value of the ideas.

Why does this happen?

To put some light on the same, we at Antrapreneur the Business Incubator have come up with a session on what is the nitty gritty behind presenting an idea.